Judging Criteria

Channel Partner of the Year: Acrobat

The winner of this award will have shown the highest percentage growth in sales of Adobe Acrobat family products (Adobe Acrobat Standard, Adobe Acrobat Professional, Adobe Acrobat 3D, Adobe Acrobat Elements and Adobe Acrobat Elements Server) across all licensing modes in 2011 when compared to sales in 2010. This award is open to resellers in UK and Ireland.

*Please refer to revenue threshold at bottom of page.

Channel Partner of the Year: Creative Suite

To be awarded to the reseller who has generated the greatest percentage growth in sales of Adobe Creative Suite during 2010-2011. Open to resellers in UK and Ireland only.

*Please refer to revenue threshold at bottom of page.

Channel Partner of the Year: Digital Video

To be awarded to the reseller who has generated the greatest percentage growth in sales of Adobe Digital Video products during 2010-2011. Open to resellers in UK and Ireland only.

*Please refer to revenue threshold at bottom of page.

Channel Partner of the Year: Corporate

To be awarded to the licensing partner who exhibits the greatest percentage growth in Adobe TLP and CLP sales to corporate customers across Adobe products in 2010-2011. Open to licensing partners in UK and Ireland only.

*Please refer to revenue threshold at bottom of page.

Channel Partner of the Year: Education

To be awarded to the licensing partner who exhibits the greatest percentage growth in Adobe TLP and CLP sales to education customers across Adobe products in 2010-2011. Open to licensing partners in UK and Ireland only.

*Please refer to revenue threshold at bottom of page.

Channel Partner of the Year: Government

To be awarded to the licensing partner who exhibits the greatest percentage growth in Adobe TLP and CLP sales to government customers across Adobe products in 2010-2011. Open to licensing partners in UK and Ireland only.

*Please refer to revenue threshold at bottom of page.

Channel Partner of the Year: Hobbyist Products

To be awarded to the reseller who has generated the greatest percentage growth in sales of Adobe Hobbyist products; Photoshop Elements, Premiere Elements, Photoshop Elements & Premiere Elements bundle, Lightroom during 2010-2011. Open to resellers in UK and Ireland only.

*Please refer to revenue threshold at bottom of page.

Channel Partner of the Year: Anti Piracy

To be awarded to the reseller who has generated the greatest awareness of purchasing authentic Adobe software from a recognised Adobe reseller to enhance the growth in sales of Adobe. To be nominated by Philippe Briere. Open to resellers in UK and Ireland only.

*Please refer to revenue threshold at bottom of page.

Distributor of the Year: Acrobat

To be awarded to the distributor who has exhibited the greatest percentage growth in sales of Adobe Acrobat products across all licensing modes during 2010-2011. Open to distributors in UK and Ireland only.

*Please refer to revenue threshold at bottom of page.

Distributor of the Year: Creative Suite

To be awarded to the distributor who has exhibited the greatest percentage growth in sales of Adobe Creative Suite products across all licensing modes during 2010-2011. Open to distributors in UK and Ireland only.

*Please refer to revenue threshold at bottom of page.

Distributor of the Year: Digital Video

To be awarded to the distributor who has exhibited the greatest percentage growth in sales of Adobe Digital Video products across all licensing modes during 2010-2011. Open to distributors in UK and Ireland only.

*Please refer to revenue threshold at bottom of page.

Distributor of the Year: Education

To be awarded to the distributor who exhibits the greatest percentage growth in Adobe TLP and CLP sales to education customers across Adobe products in 2010-2011. Open to distributors in UK and Ireland only.

*Please refer to revenue threshold at bottom of page.

Distributor of the Year

To be awarded to the distributor who has exhibited the greatest percentage growth in sales of Adobe products across all licensing modes during 2010-2011. Open to distributors in UK and Ireland only.

*Please refer to revenue threshold at bottom of page.

Reseller Partner of the Year

To be awarded to the reseller who has the greatest percentage growth across all Adobe products and all licensing modes in 2010-2011. Open to channel partners in UK and Ireland only.

*Please refer to revenue threshold at bottom of page.

ALC of the Year

To be awarded to the ALC who has the greatest percentage growth across all Adobe products and all licensing modes in 2010-2011. Open to ALCs in UK and Ireland only.

*Please refer to revenue threshold at bottom of page.

Further details about revenue threshold

*In order to qualify for an award, a minimum revenue threshold of $550k Qualifying Revenue has to be achieved by the partner in both FY10 and FY11. Qualifying Revenue shall be defined as: all revenue generated during FY10 and FY11 from licensing and revenue models that are in place at the start of FY10. In all categories (apart from video) the winner will be the partner who has achieved a minimum of $550 revenue in both FY10 and FY11 and has achieved the largest % growth in that category. For video the winner will be the partner who has achieved the closest to $550k across FY10 and FY11. Adobe reserves the right to amend the terms of the Adobe Channel Awards 2011 at its discretion and to publish such changes on this website accordingly.